Book

Let my people go surfing : the education of a reluctant businessman : including 10 more years of business unusual / Yvon Chouinard, founder and owner, Patagonia, Inc. ; foreword by Naomi Klein.

Record details

ISBN: 0143109677 : PAP
ISBN: 9780143109679 : PAP
ISBN: 0143109677
ISBN: 9780143109679
Physical Description: xiii, 258 pages : illustrations (some color), portraits ; 24 cm
Edition: Second edition.
Publisher: New York, New York : Penguin Books, [2016]
Copyright: ©2016

General Note:	Edition statement from preface.
Bibliography, etc. Note:	Includes bibliographical references (pages 235-236).
Formatted Contents Note:	Foreword -- Preface to the second edition -- Introduction -- 1. History -- 2. Philosophies -- Product design philosophy -- Production philosophy -- Distribution philosophy -- Marketing philosophy -- Financial philosophy -- Human resource philosophy -- Management philosophy -- Environmental philosophy -- Turn around and take a step forword -- Thank you -- Bibliography -- Notes.
Summary, etc.:	In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life--a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.