Book
Five strategies to increase annual fund revenue : groundbreaking fundraising solutions for nonprofits
Record details
- ISBN: 1938077970
- ISBN: 9781938077975
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Physical Description:
xix, 187 pages : illustrations ; 23 cm
print - Publisher: Nashville, TN : CharityChannel Press, [2017]
- Copyright: ©2017
Content descriptions
| General Note: | At head of title on cover: In the trenches. Includes index. |
| Formatted Contents Note: | part 1. An introduction to fundraising and the role and function of the annual fund: Fundraising : the big picture ; Annual funds : a definition ; Diverse approaches to fundraising ; One school's story : a case study -- part 2. Crafting quality messages that strengthen institutions: Branding : aligning image with identity ; Pinpointing the scope of the ask ; Pinpointing the scope of the ask ; Painting a mission picture ; Choosing the right words -- part 3. The importance of utilizing data to make the best use of resources: Why data matters ; Tracking and using data ; Data and segmenting constituencies -- part 4. Annual funds : all about people: Applying the major gift model to annual funds ; Individuals and teams : the key to success ; A brief note on best practices. |
| Summary, etc.: | Starting, rescuing, or even improving an annual fund requires hard work and preparation. Sure, there are plenty of books showcasing tried-and-true methods to grow the donor base, increase revenue, retain donors, and reach project milestones. But there is nothing like hearing from an author who has mastered these methods (and more) through more than a decade of in-the-trenches experience. Wouldn't you like to learn from an experienced practitioner with a gift for breaking it down for you so that you can dive right in without wasting time? She has brilliantly distilled down the entire process into five strategies that she uses to successfully grow the annual funds she manages. These strategies include perfecting messaging, utilizing data to improve systems, segmentation, relationship building, and best practices--all of which are laid out for you. |
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| Subject: | Fund raising Nonprofit organizations Finance |
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Available copies
- 1 of 1 copy available at Bibliomation. (Show)
- 1 of 1 copy available at Ridgefield Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Ridgefield Library | NONPROFIT 658.048 WIT (Text) | 34010141334325 | Adult Nonprofit | Available | - |
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